P002 → Zenith
Brand Story (hypothetical): With a turbulent background in boxing and devotion to his heritage, Yasuke Williams had set out to Japan to immerse himself in a culture he was familiar with, whilst still living contrary to his daily life growing up in Harlem, New York. Fascinated by Zen Buddhism and Japanese culture, he had the epiphany that boxing can be represented as more than just a violent sport. Shortly after, Zenith was founded by Yasuke Williams. Starting with NYC, Yasuke took this idea to the States, with the means of influencing the culture of boxing and the upcoming generation of it with the power of branding.
Zenith Branding
Zenith Zine